American and Japan Incorporated

Chrysler has in place an agreement with Mitsubishi to sell some Japanese manufactured automobiles under Chrysler brand names; however, the American company, as yet, has no firm plans for entering into joint venture negotiations with the Japanese.

SUMMARY AND CONCLUSIONS The purpose of this study was to examine the joint venture strategy for American automobile manufacturers to employ in conjunction with Japanese automobile manufacturers. A summary of the findings of the research performed for this study, and the conclusions drawn from these findings are presented in this chapter.

Differences in the approach to decision making constitute a major barrier to successful joint venture operations between American and Japanese companies. 2. The successful implementation of a broadbased joint venture program between American and Japanese automobile manufacturers would prove beneficial to the American balance of payments position. 3. When AmericanJapanese automobile manufacturing joint venture operations are conducted in the United States, they would provide a hedge against .

 

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