Local Motors co-creation model Case Study Example | Topics and Well Written Essays - 1500 words

Local Motors co-creation model - Case Study Example Moreover the design talent is easy to identify but not all the designs are easy to develop and build them into new cars. On the other hand, the pro of this co-creation model is that it enables LM to come up with a new way of thinking in the car industry, which is â€Å"Design by the crowd, built by the customer†. Furthermore, microfactories, which have been built around USA and where cars are manufactured, can be optimal places for the customers and LM to cooperate and coordinate. Built by the customer is Local Motors’ community-oriented marketing strategy. LM also wants to encourage customers to bring their family and friends during the building of their car to not only give a customer-friendly and personal touch to the process but also to lessen the work load of LM staffs. However, the disadvantage with this process is that many potential customers might not have the â€Å"time or the enthusiasm about cars to spend weekends cooped up in a factory† (Norton and D ann, 2011). This innovative strategy has attracted many new customers and car enthusiastic to follow and be part of the community. 2.  How did the co-creation model unfold in practice?The central to Local Motor's co-creation model in practice is attracting a robust set of both professional and amateur car designers who could design the cars that LM would build. In that direction, LM along with its contractors began work to build an online community in which designers can post their car designs or design concepts, as well as suggest and collaborate on others' designs.