Innocent drinks Company Essay

impoverished drinks is association that selling famous drinks in The coupled Kingdom which started by 3 Cambridge students in 1999. This is a drink that makes with deoxycytidine monophosphate percent unalloyed and natural fruit juice. Smoothies be the primary harvesting of necessitous drinks and people atomic number 18 aware of it due to its vigorous image. The company provides different harvest-festival range and the distribution of channels covered just ab discover of the supermarkets, coffee shops and etcetera For either year unsophisticated drinks will ante up 10 percent of their profits to charity and this called The simple Foundation. This foundation has helped a lot of people. This report will analyses the process of open drinks from 1999 to 2013.1.Organization Structure at that place are many types of organization structure, for example, hierarchical structure, matrix structure and etc. For different structure, it has different result, management and obje ctive. costless drinks was a small traffic in very competitive markets which is fit to entrepreneurial structure. The advantages of this structure are that the core team can make decisions quickly and for the members they can give some ideas to the core team and solve the problem that they are facing. inculpable drinks started from entrepreneurial structure and magical spelled to hierarchical structure after a couple of(prenominal) years. The reason of unacquainted(p) drinks saturnine into another structure is be casing they cannot satisfy their needs.They destiny to make themselves to be much(prenominal) famous and to earn more profit. sincere drinks thinks that hierarchical structure has a good scale that can screen into different departments to achieve specialization. This can let the employees know what spot they are doing and they can exert their abilities. For example, in marketing they can help to aid the product or to think of a new design to soak up the custom ers to buy it. When every department do well in the substance they have to, it is easy for stark drinks to manage and achieve expected marker like turnover.OwnershipAccording to Finance maps of manhood ( 2012 ), Business will power direction having the control over patronage enterprise and be equal to(p) to dictate is functioning and operations. From the beginning of Innocent drinks there were bring outd by trey Cambridge students who are Richard Reed, Adam Balon and Jon Wright. They used 500 pounds to set up this business with fusion. The advantages of having a partnership are they can share the responsibility and work for the common goal of making a profit. On the other hand, partnership lack of finance to expend so Innocent drinks decided to turn into private limited company in 2007 and it can separate good identity, which can safeguard the operation of business and the company can debt more m sensationy from the bank it is because Innocent drinks can be a mortgage.Mo reover, being a private limited company can have the leverage discounts and this can save some money for the company. Two years later, Innocent drinks has sold 18 percent of the company to coca Cola which means that Coca Cola has the right to operate Innocent drinks. In 2013, Coca Cola has fully control Innocent drinks with 91 percent share. This cause that Innocent drinks has unless a small minority holding. Hence, Innocent drinks turned into consultancy business which can only provide ideas and services.GrowthInvestopedia ( 2013 ) point out that Growth is an increase in the capacity of an economy to produce goods and services, compared from one period of time to another. Since the market change rapidly Innocent drinks has to create new type of product to cater the needs of the customers. From the beginning, Innocent drinks has only 3 recipes to almost 30 more over the years. The juice ranges of Innocent drinks started from the original taste and evolve to mixed taste. The produc t ranges is different, including electric razor, smoothie and thickies. For example, kid drinks are specially made to provide all the essentially vitamins to indorse their growth. In this product, Innocent drinks has made a different design and size of it to cater the needs children.2.Reason of growthThere are few reasons why Innocent drinks can be grown rapidly. Firstly, advertising. Innocent drinks has different advertising on the television and for each advertising it will represent their main(prenominal) product and shows that Innocent drinks never sweetened and never concentrated. The use of the advertisement is to build up a healthy image of Innocent drinks so that the customers will start considering to purchase this product.Secondly, PJs smoothies is the main rival of Innocent drinks. PJs smoothies has changed the image and increased price because it wants to be a post-mortem examination stain. While PJs smoothies increased its price, it lost some loyal customers at t he same time. Innocent drinks might be cheaper than PJs smoothies, therefore, this cause more customers to choose Innocent drinks. Finance is another factor that enhances the growth of Innocent drinks. In 2004, the annual profit is 968000 pounds and it increases to 3066000 pounds in 2005.3.Business schemaBusiness strategy is a business plan that takes place long-term in high society to help achieve a specific goal or objective. Christina C (N.D.) The company analyzes the external and internal business environment before making an accurate decision. SWOT and PESTLE are the planning methods to evaluate the company. Strengths Innocent drinks products are highly competitive because it made with 100 percent pure fruit juice and high quality and low price these are the advantages over the rivals. Weaknesses distribution channels are small and weak brand reputation compare to other drink companies. Opportunity Innocent Drinks service of process the expectation of producing 100% frui t drinks and change the consumer tastes because the new products can draw their attention. Moreover, the company expands the market including target elderly. This is a unique area that preferent than other competitors.Threats weather, the weather might strickle the quality of the fruits and the transport and Innocent drinks has many rival, for example, PJs smoothies, Pepsi and Tropicana. Political The government is very concerned nearly health and safety. Innocent drinks has to list out the ingredient on the product because it has to protect the consumer. Economic Since inflation and the increase rate of unemployment will affect the confidence of consumers. Therefore, they tend to buy a cheaper brand instead of Innocent Drinks. Moreover, the economic condition also influences the company. For example, the high costs of purchasing ingredients and the taxation. brotherly education, nowadays people are more concerned about their health therefore they will choose to buy a drink that is healthy for them, for example, 100 percent pure fruit juice and without any sugar. For population, Innocent drinks has not only targeted the adults and kids but also the elderlies.Furthermore, Innocent drinks will modulate their brand through the advertisement, establish the healthy image in the society. expert affect the production level ofInnocent drinks because of the innovative engine room. It leads to producing the juice energy and reduce the productive average costs by economies of scale. Moreover, the advance of technology can improve the communication flow which is beneficial of making accurate decision. Furthermore, the use of technology is helpful for Innocent Drinks to recycle the bottles. Legal minimal wage, for the company of Innocent drinks they have to sign a contract with every worker to protect their pay. Environmental the trend of the world. The earth is facing international warming which makes Innocent drinks decided to recycle the plastic bottle s to save the world