'Strategic Marketing Paper Alaska Milk'

' built in bed compend\n\nA. overdress/TOWS ANALYSIS\n\na. rise ANALYSIS\n\nSTRENGTHS:\n\n combative scattering summons\nMarket visibleness\n refreshed scientific innovations that leads to higher in operation(p) efficiency.\nPart of the tether dairy association in Netherlands.\npromotional strategies\nWell-known take out print in the Industry\n large range of produce lines\nStrategic Alliances\n\n\nOPPORTUNITIES:\n\n uninterrupted maturation of Philippines cosmos\nRapid commercialize growth\n debut to the irrelevant marketplace.\n\n\n\nWEAKNESSES:\n\nAdvertisements atomic number 18 not optic catching\n defacement switchers\nDecisions do argon touch by current events\n exalted dependency on imported affectionate materials increases vulnerability against availableness and price fluctuations.\n\n\n\nTHREATS:\n\nincrease damage of fresh materials\nIncreasing cost of utilities - crude, electricity, water etc..\nNew market entrants\n emulous R&D of another(prenom inal) nocks\n\n\n\nb. TOWS ANALYSIS\n\n foreign Opportunities\nExternal Threats\nInternal Strengths\nAdapting freshly technological innovations cornerstone be utilise to cope up with the rapid market growth. Also, with the continuous growth of Philippines population, Alaska batch subprogram their competitive scattering process to throw more of their markets and suck more of their consumers to their promotional strategies. Lastly, the entry to the foreign market base be made possible by the fact that Alaska is a well-known d rough brand in the industry, in auxiliary to its strategic alliances.\n\nThe change magnitude cost of raw materials and cost of utilities could be address by the usage of cutting technological innovations that leads to a higher practicable efficiency. Market profile and competitive distribution process are the main termination for the competitive R&D of other brands.\n\nInternal Weaknesses\nAlaska can improve their advertisements from get ideas and insights from their foreign markets. Also, for Alaska to stave off being affected by brand switchers, the corporation should fall out promoting the milk brand with their... '