Marketing Plan

2004 JAXON CO. [ merchandiseing PLAN] Jaxon Co. has decided to enter a refreshing merchandise succeeding(a) year, which will be supplying NCs for fund facelift projects. This is the ringeret plan for the year 2004. The marketing managers who were involved in sign atomic number 18 Chrishan Smith (SMCTD82), Samurdhie Aryarathne (ARSPD82) , Sachini Sumanarathne (SUSCD82) , Niruja Kandiah(KANID82) ? JAXON CO. Marketing Plan Table of ContentsPage 1.0 silicon chip (S.W.O.T) ANALYSIS 02 1.1Strengths 1.2Weaknesses 1.3Opportunities 1.4Threats 2.0OBJECTIVES AND STRATEGY 05 2.1Marketing/Financial Objectives 2.2Strategy Statement 3.0MARKETING MIX evolution 08 3.1Product Design & Development 3.2Distribution Strategy 3.3publicity Plan 3.4Pricing Strategy 4.0PROJECTED INCOME bid 2004 11 INTRODUCTION / CURRENT SITUATION Jaxon Co. is a Perth establish successful company. Its is a successful importer-wholesaler o f novelties & curios (NCs) to hundreds of terminate giftware, glow and home ware stores across Australia, including the two dollar mark shops at weekend markets. Jaxon Co. has now decided to enter a new market, which will be supplying NCs for fund education projects. When we consider entering a new market, it is important to go through the current situation to design a marketing strategy. following(a) are some important tips, which we will have to be considered in the first place entering the market. Since 1990, Jaxon has been sourcing the latest NCs, which sell for around $2.00 retail, from study factories every last(predicate) over China. Jaxons main Chinese supplier is the giant star Yuling factory of Shanghai. Yuling is a contract manufacturer of toys and NCs for liberal stool global companies such as Mattel, Fisher-Price, and Hallmark. It also develops its receive ordain of toys and NCs with an impressive class of 1,000 different Products and it adds 100 ne w products to the catalogue each year. 70% ! of Jaxon NCs retail for...If you want to modernise a full essay, order it on our website: OrderCustomPaper.com

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