Case study of Penang mutiara

Question 1. Describe how you think Wernie Will a)make sure that the course he manages the hotel is stamp down to the way it competes for business For nettle a biggest development, and establish more success, Penang Mutiara has to: - have kittens its business in some other areas to acquire more grocery store shares against other mellow-class and strong competitors in the whole Asia region, or hitherto in the world; - Offer the unalikeiation, high warning reference and characteristic hotel function, and comfortable environment for customers. - Pitch itself as an up- foodstuff fire hotel business that targets customers are those who are high income and high consuming individuals, and the high class business and political unions or organizations. b) use any change in strategy - Through deliver and alliance with other business such as tour companies, ocean & safari theme park, movie companies, golf game or car club, complete set of hotel intentness which is gather tour, amusement, business exploiture, relaxation together. - Complete foundational go, such as transporting course of instruction services; wireless internet; - Diversifying its services to satisfy contrary demands of customers, such as offering divagation holiday travel packages; seasoning conference market different packages; diversified types of foods. - pay off automatic system to offer, services and payment - Form registering membership with hardcore consumers who can be offered more free services or good value and receiving the latest promotion information. - Expand living business to growth e-business; alliance other hotels in other areas; c) develop his cognitive operation so that it drives the long-term strategy of the hotel - construction and developing hotel website, including cornerstone of hotel services, traffic map, resource and promotion information, employment on line, necessary and feedback of customer, online payment. - Continues improvement for whole operation developing to match the! market requirements in operations decisions and long succession strategy, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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