Doing Business In Mexico

New field research clarifies how cultural differences play a role in U.S.-Mexican wrinkle alliances. Doing Business in Mexico: reason Cultural Differences GREGORY K. STEPHENS CHARLES R. GREEK T he North American Free quite a little Agreement (NAFTA) has sparked a tremendous increase in business activity between U.S. and Mexican firms, boosting the two countries already ample care. But this tender activity also has brought a lively issue to the headland: In the coming years, as NAFTA reduces or eliminates many trade barriers and fosters closer business alliances, a companys top executive to get out cross-cultural and cross-national differences will be more critical than ever. A number of recent events suggest that this will be an tremendously difficult task. These include the devaluation of the Mexican peso and the wastefulness of high-profile hamlet ventures, such as those between Coming and Vitro, and Burlington northerly and Grupo Protexa. In recent yea rs, many U.S. companies fork over experienced disparities in management and business practices in Mexico. For new U.S. entrants into Mexican condition ventures, such disparities provide even bulkyer challenges.

To resolve cross-cultural differ- ences, these firms may need to use managerial approaches different from those that develop proven successful in a single-culture context. A Mexican marketing manager sums it up well: lit] seems to me that the most great issue we have to face is that we have cultural differences, no?...In Mexico, we are in a transition time...We are dynamic rapidly from a business point of view and from a management style...We [still] ha! ve cultural differences we have to face. We have to foot up out that and face that in order to understand frequently better, no? With that in mind, we conducted a study of managers and professionals involved in Mexican-U.S. joint ventures. Our goal was twofold: First, to gain firsthand experience and intelligence of the ways in which cultural differences challenge or...If you pauperism to contribute a full essay, order it on our website: OrderCustomPaper.com

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