Mckinsey India Consumer Report

Table of Contents Introduction2 merchandising4 Agencies4 Sales5 Finance5 trading operations5 merchandise Development6 Customer Services6 And back to Marketing6 How does Holistic Marketing work?7 SINGER Bangladesh8 Corporate8 local anaesthetic11 SINGERs Marketing Policy12 SINGERs Holistic Marketing Approach15 Integrated Marketing16 Product list17 Relationship Marketing19 Internal Marketing23 friendly Responsible Marketing25 Conclusion28 References29 Appendix30 History of SINGER- A time line[pic]31 Introduction A clever person once said, Visions accept a strategy, strategy requires a plan. This is what is often overlooked or sidestepped by too galore(postnominal) people involved in the trade process today. And when we say marketing process, we are not just referring to the brand or marketing manager. We are alike referring to the advertising agency, the media placement agency, the online marketing agency, the sales, finance and HR departments, etc. In other words, all parties that are involved in opening the right doors to get the right leads for a parentage and then closing the deal. Ultimately it is the closed sale that signifies victory.

Marketers canful be accountable or take responsibility for many activities within an organization, but problems start when we are expected to dress promises to the public by means of advertising and other marketing activities and the companys services or products do not take care these promises. Everyone needs to be part of the plan. Its what we call holistic marketing. An get along that involves all players; a system based on partnerships where everyone has something to assimilate or lose by a campaigns success or failure. The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognizes their breadth and inter-dependencies. Holistic marketing recognizes that everything...

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