Indian Luxury Market

Luxury is no stranger to India. The erstwhile maharajas and princes led a life opulent splendor. In past, the only way to be a part of the elite was to be born into it and it was considered that impudently money could never get into this circuit. So small possessions, or copied fashion designs with a few geegaws thrown in, became the height of luxuriousness. This trend saw a displacement, s gradual one, in 1980s. lavishness began creeping into upper ground level homes through small things and symbols. The colouring material TV came in, the humble pen was elevated to Parker, productive successful people began to be featured in magazines. The concept of luxury as a reward for achievement gained acceptance, though royal line and aristocracy continued to remain the benchmark of the elite. The real win over came in the 1990s when to a greater extent people started making more money. In order to gain access to luxury and class one could just go out and charge it. What contributed to this shift? India opened up to the world.

The liberalization process brought more than mellow economic growth rates. It showed the people what was possible. The IT revolution, and the consequent demand for Indian brainpower, has created a whole mod breed of wealthy planetary Indians. At the other end, an increasingly open economy has created new business opportunities, which has resulted in a slew of new, extremely successful first generation businessmen. They are millionaires. They spend, they sport vertu mobile. all in all of a sudden, wealth is no longer the preserve of elite. If you requirement to get a full essay, order it on our website: Ordercustompaper.com

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