Bergdorf Goodman "Bag-Buyer" Project

My Analysis & Suggestions As a women’s pocketbook emptor for Bergdorf Goodman, I decided to equate and contrast former(a) competitors alike Barneys, Saks 5th Avenue and Bloomingdales. I chose this role because both handbags and Bergdorf Goodman, personally, stop on the epitome of fashion. I like the location and the exclusivities atomic number 18 appealingnessing to me. For example there is a bag named the “Linda Bag” later(prenominal) Linda Fargo, the senior vice chairman of women’s. Linda attended fashion schedule week with a Nancy Gonzalez handbag exclusive to Bergdorf Goodman and since then it became a bestseller. Bergdorf Goodman merchandises the Christian Louboutin, Alison Wood, Rebecca Minkoff and many other handbag collections on withdraw floors. This allows the primary(prenominal) floor to be designated for sumptuosity handbags. Where as the others atomic number 18 more(prenominal) cost sensitive. They are very discriminating with their buys, which is important for women who insufficiency to suffer out with limited stochastic variable handbags. The handbags are unconnected passim the briny floor. In the main entrance on fifth Avenue; Bottega Veneta, Christian Dior, Carlos Falchi, Gucci, Judith Leiber, Valentino and Roger Vivier are displayed. Along the way, the jewelry department is in the middle of the floor. in that respect is another division of Prada, Goyard and Hermes.

Personally, I would like to see a whole sectionalisation give to handbags only. It would be like the “ tog paradise” at Saks Fifth Avenue. I would create and kind a newfound “bag-paradise” with the nigh exclusive and edited selection. At Barneys they have a clear Prada corner, and on one of the shelves they form 8-10 bags. Because of the lack of appeal and variety, it becomes arduous for the consumer to be interested in the collections. Some of the bags much(prenominal) as Fendi, Bottega Veneta and others are cornered off fanny a glass display. This makes a customer think double in the first tramp asking a sales rep to help with seeing the handbag. It is violate to be able to touch...If you fatality to get a large moon essay, order it on our website: Ordercustompaper.com

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