Business Description
In 1932, two young entrepreneurs independently started two separate companies that were thousands of miles apart. Elmer Doolin of San Antonio, Texas and Herman W. enter of Nashville Tennesse, had the same objective in mind, and both divided the same basic business philosophy: Provide the guest with a product of the highest tincture and value; sell it for a fair profit; and make service a first harmonic part of doing business.
Frito-Lays snacks include a broad portfolio of products including chips and granola bars, dips, salsas, nuts and seeds. The companys meander of mark products include Lays white potato chips, Doritos flavored tortilla chips, Tostitos tortilla chips, Cheetos cheese flavored snacks, Fritos corn chips, Ruffles potato chips, Rold Gold pretzels, Sun Chips multigrain snacks, Munchies snack mix, Lays Stax potato crisps, Cracker diddly-squat hatfuldy coated popcorn and Go Snacks. Frito-Lay also sells a variety of branded dips, Quaker Fruit & burgoo bars, Quaker Quakes corn and rice snacks, Grandmas cookies, nuts and crackers. In addendum to its extensive range of products, the company also offers extensions and limited sentence available products that provide variety for current consumers and appeal to parvenue consumers.
Frito-Lay branded products are sold to independent distributors and retailers; which are indeed available via wareho phthisis clubs/mass merchandisers; convenience stores; foodservice/vending; supermarkets/ marketplace stores; and other channels. The company owns and leases approximately 50 food manufacturing and treat plants and approximately 1700 warehouses, distribution centers and offices.
2.0 STRATEGIC FOCUS AND PLANS
2.1 Business DEFINITION
Frito-Lay manufactures, markets, sells and distributes branded snack foods.
2.2 Business MISSION
The overall mission of Frito-Lay is to be the worlds preferred snack and always within arms reach.
2.3 GOALS AND OBJECTIVES
For the coming years, Frito-Lay seeks to pass on the following goals:
        To offer a workplace where all associates can grow and...
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