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Thursday, February 21, 2013

Notes

The innovation
> Relative advantage is the microscope stage to which an innovation is perceive as better than
the idea it supersedes. The degree of relative advantage may be measured in economic
terms, but social prestige, convenience, and enjoyment are also important factors. It
does non matter so much if an innovation has a great deal of clinical advantage. What
does matter is whether an individual perceives the innovation as advantageous. The
greater the perceived relative advantage of an innovation, the more rapid its rate of
word sense go away be.
> Compatibility is the degree to which an innovation is perceived as beingness consistent
with the existing values, past experiences, and needs of potential adopters. An idea that
is different with the values and norms of a social system will not be adopted as
rapidly as an innovation that is compatible. The word meaning of an incompatible innovation
often requires the prior adoption of a new value system, which is a relatively slow
process.
> Complexity is the degree to which an innovation is perceived as difficult to control
and use. any(prenominal) innovations are readily understood by most members of a social system;
others are more complicated and will be adopted more slowly.

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New ideas that are
simpler to understand are adopted more rapidly than innovations that require the adopter
to develop new skills and understandings.
> Trialability is the degree to which an innovation may be experimented with on a
limited basis. New ideas that can be tried on the installment plan will for the most part be
adopted more quickly than innovations that are not divisible. An innovation that is
trialable represents less uncertainty to the individual who is considering it for adoption,
who can bunco by doing.
> Observability is the degree to which the results of an innovation are visible to others.
The easier it is for individuals to go over the results of an innovation, the more likely they are
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