School of Technology
College of Engineering
IEELEC2 Marketing
Assignment No.
Submitted by:
Lucido, Mary Lord Blessilda M.
Submitted to:
Engr. Darwin R. Gevaña
August 19, 2011
1. Marketing and finance of orchard apple tree company
Apple designs, manufactures, and markets smart personal devices addressing the consumer electronics space through its online stores, its sell stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. The companys products include the Macintosh (Mac)family of personal computers, the iconic iPod portable music player, the iPhone, and, the iPad. Additionally, Apple sells a variety accessories and peripherals including application program software, printers, storage devices, speakers, and headphones. For the full year 2010, Apple reported a total revenue of $65.2B and a net income of $14.0B. As the carrel phone market sees a trend of increased call for for smartphones, Apple has positioned its iPhone as the one of the fastest growing and groundbreaking products in the industry. Apples continued innovation and annual releases of new versions of vivacious products have fueled its top line growth.
2. Check the pecuniary status of Apple company for the last 5 years
yearly Financials for Apple Inc.
All amounts in millions except per share amounts.| 09/2010
(TTM)| 09/2009
(TTM)| 09/2008
(TTM)| 09/2007
(TTM)|
direct Revenue| 65,225.00| 42,905.00| 32,479.00| 24,006.00|
Total Revenue| 65,225.00| 42,905.00| 32,479.00| 24,006.00|
Adjustment to Revenue| 0.00| 0.00| 0.00| 0.00|
equal of Sales| 38,514.00| 24,949.00| 20,861.00| 15,535.00|
Cost of Sales with Depreciation| 39,541.00| 25,683.00| 21,334.00| 15,852.00|
Gross bound| 26,711.00| 17,956.00| 11,618.00| 8,471.00|
Gross Operating Profit| 26,711.00| 17,956.00| 11,618.00| 8,471.00|
R&D| 1,782.00| 1,333.00| 1,109.00| 782.00|
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