Jetblue Airways Corporation

JetBlue Airways Corporation ASSESSMENT OF BUSINESS STRATEGY By: Stephen Leavenworth Kingsborough Community College/CUNY ============================================================== Even beforehand September 11, 2001, the U.S. airline industry was in trouble. Corporate America, which accounts for round 70 percent of the industrys revenue, had slashed budgets for argument travel. The weakening economy was keeping the regular household consumer appressed to home and on the ground. Then, on September 11, 2001, the unimaginable happened. deuce American Airlines and two United Airlines jets were turned into missiles by terrorists and more than than 3,500 people died as a direct result. By the outgrowth of November 2001, lower gasoline prices and the upcoming Thanksgiving holiday began to crystalize the spirits of U.S. travelers. However on November 12, 2001 American Airlines Flight 587 literally dropped from the sky over New York Citys Borough of Queens, kill 265. During the same week, a Nepalese man, in the United States on an expired visa, got through security at Chicagos OHare airport with five knives, a daze gun, and a container marked TEAR GAS/PEPPER SPRAY.1 Nervous travelers, worried about security and long delays at airports, just didnt want to fly. By late November, U.S.

airlines had spread out flights 20% from preSeptember 11, 2001 levels, and still had planes flying at only 65% of capacity, compared with an estimated 73% before the terror attacks. With the exception of fuel prices, which were some 25% cheaper than the prior year, the airlines were also watching costs spiraling upward. The airline industry has always been a difficult business, with lose weight profit margins and business cycles that resemble roller-coaster rides. However, now with revenue score so sharply, the airlines were still stuck with high fixed costs such as airplane and airport leases as well as large labor contracts. From 1990-2001, wages, which account for more than one-third of an airlines costs, had... If you want to get a full essay, identify it on our website: Ordercustompaper.com

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