Ihg - Using Technology as a Competitive Advantage

IHG at a glance The Worlds Hotel Company -a international company which operates 7 hotel brands -worlds largest hotel operator (with 558,153 rooms) -3,763 hotels in nearly 100 countries -worlds largest loyalty political program (with 33 million members) -130 million stays per year -headquartered in Windsor, England from 1777 Products Brands include: InterContinental Crowne Plaza Holiday Inn Holiday Inn Express Staybridge Suites Candlewood Suites Hotel Indigo Market Standing ROI Derived from: Franchising, Managing, And Owning hotels operating(a) Profit Revenue delivery Almost $5.7B in 2006; $2.

0bn from e-commerce $4B revenue from Priority nine program Market Drive: top 3 in 6 of the 12 largest hotel markets in the world Continuing Operating Profit Reservation System Delivers just about $5Billion of room revenue $4Million in direct online revenue comes from IHG site 12 local anaesthetic language web sites 1st hotel company to set particular proposition standards for tertiary party providers Famous Quote Today, this organization is clearly one and only(a) of the leaders in our industry building the kind of technologies that leave alone help us truly serve the needs of our guests, our operators, and our owners. From Gustaaf Schrils, Vice-President of Hotels technology and Services Technology as a Competitive Advantage Holidex Plus: youthful advanced reservation system (part of the $75m next-generation project in 2002) escape valve Management Data System (FMDS): to link Holidex Plus with 3rd Party airline and travel agents reservation system Customer schooling Control System (CICS): transaction processing facility ladder 700 tps for database management Casper: the friendly case tracking system using weaveLogic host 8.1 for guest complaints as part of the customer retention program Web presence: Second biggest and fastest growing booking channel, 12 local languages, notching up 75 million site visits in 2006... If you want to get a full essay, order it on our website: Ordercustompaper.com

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