Carlsberg

Carlsberg in Asia Jesper B. Madsen Senior Vice President 2 Agenda Carlsbergs survey and schema in Asia Carlsberg in Asia today Carlsberg in China 3 Carlsbergs Vision and Strategy in Asia Vision: To make Carlsberg a leading(a) brewery group and the Carlsberg brand the leading international brand in Asia and make Asia the second findth engine for the Carlsberg Group Strategy: To grow through existing and upstart telephone circuites » Growing existing business through top line growth and improved efficiencies / embody saving » Growing through new business new acquisitions / partnerships 4 Agenda Carlsbergs Vision and Strategy in Asia Carlsberg in Asia today Carlsberg in China 5 grocery store leading aim in many Asia markets 6 Brewery Groups Carlsberg shareholding: CBG 99%, KMHS & Dali 100%, Lhasa 33%, 3 breweries in Gansu 30%, Qinghai 33%, Wusu 50%; Ningxia 70% Hite Brewery Co. Ltd. Carlsberg shareholding: 13% securities industry thought: No.1 Market leader in all invested provinces in West China Gorkha Brewery Pvt. Ltd. Carlsberg shareholding: 49.8% Market position: No.1 South East Asia Brewery & change Brewery Ltd. Carlsberg shareholding: SEAB 60%, HBL 50% Market position: No.

3 MoU Signed with capital of Vietnam Brewery Lion Brewery Ceylon Ltd. Carlsberg shareholding: 17.35% Market position: No.1 Carlsberg Hong Kong Ltd. Carlsberg shareholding: 100% Market position: No.2 Carlsberg Brewery Malaysia Berhad Carlsberg shareholding: 51% Market position: No.1 Carlsberg Singapore Pte. Ltd. Carlsberg shareholding: 100% Market position: No.2 Lao Brewery Company Ltd. Carlsberg shareholding: 50% Market position: No.1 Cambrew Ltd. Carlsberg shareholding: 50% Market position: No.1 6 Strong growth painting in most of our markets 000 HL Per capita (L) 2005 E 23 36 14 22 6 14 15 4 3 1 Consumption Volume 2005 E 2010 F 309,287 17,257 14,300 1,590 1,426 980 675 664 504 184 346,867 402,365 18,250 20,000 1,670 1,494... If you want to outfox a full essay, order it on our website: Ordercustompaper.com

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